Billig over Atlanteren

This airline is making flights to Europe as cheap as $99

Wow Air wants to make transatlantic travel cheaper -- forever.

By Roberto A. Ferdman October 29

Wow Air is on a mission to make flying to Europe cheaper, forever. REUTERS/Michaela Rehle

Wow Air, the roughly three-year old discount air carrier, is going where few other ultra low cost airlines have gone: across the Atlantic. And if all goes according to plan, it's going to do it much cheaper than anyone else.
The budget airline, which is based in Iceland, announced last week that it will begin flying passengers non-stop from both Boston and Baltimore to Reykjavik, Iceland for as little as $99 each way. The airline will also offer one-stop flights from the two U.S. cities to London and Copenhagen, starting at $228 for a round trip. The airline will begin offering the flights next March. 
"Paying even $200 for a one-way flight to, say, London, is unheard of," said Tom Parsons, the CEO of bestfares.com, which tracks airline pricing. "It just doesn't exist."
The incredibly low ticket prices are real, but don't expect them to last forever. "Those are definitely opening, introductory fares," said Skuli Mogensen, Wow Air's chief executive. "On an occasional basis we hope to be able to introduce similar fares, but those very aggressive. We wouldn't be talking if I had introduced prices more commonly seen in the market, would we?"
But the airline's commitment is to offer the cheapest ticket for every route the airline flies, including transatlantic routes, Mogensen said. The prices Wow Air offers will vary by season, and depend on a number of other factors, including fuel prices and flight vacancies.
Wow Air's cheapest transatlantic offerings, by month, looked something like this on Tuesday afternoon, according to the airlines' website.