Air India crew members have been told to end each inflight announcement by saying "hail the motherland," amid rising nationalist sentiment and tensions with neighbouring Pakistan.
They were instructed to say the phrase, "Jai Hind" “with immediate effect” in a company-wide directive signed off by Captain Amitabh-Singh, director of operations for the airline.
Additional instructions told staff to say the patriotic phrase “after a slight pause” and “with much fervour”.

We’ll tell you what’s true. You can form your own view. The move follows growing tensions between India and Pakistan, which saw the latter close down its airspace for five days from 27 February after both sides claimed to have shot down one another’s military jets.
The risk of conflict has been running high since a suicide car bombing by Pakistan-based militants in Indian-controlled Kashmir killed at least 40 Indian paramilitary police earlier in February.
The directive was mocked by some on social media, who suggested it would sound ridiculous after every announcement.“Ladies and gentlemen please put on your seatbelts. *pause* JAI HIND!” wrote Twitter user prasanto.