Ryanair - Slipper aldri opp for ideer

Ryanair sells its bodies for advertising

Ryanair sells its bodies for advertising

Budget carrier offers up its 300-plus fuselages for "budget" endorsements

By Evie Liu 19 July, 2013      

 

From charging for the toilet and selling standing room only tickets, Ryanair's never been short of ideas for raising cash. Now look what it's come up with. Don’t be freaked out if you see a huge smiling face of Ronald McDonald or a giant Coke can sliding into the clouds next time you look out from the departure lounge.
Ryanair is selling advertising space on its airplane bodies, Airnation.net reports.
The Irish budget airline has never lacked ideas for bringing in the cash.
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Its mooted schemes include charging for toilet use, offering standing room only tickets and building planes with wider doors to herd passengers on and off more quickly.
While most of these ideas have been dismissed as publicity stunts and not realized, it seems this time Ryanair is serious.

Logos on winglets

“We’re now offering businesses the chance to reach millions of consumers through livery advertising,” said Robin Kiely, a Ryanair spokesman.
Advertisers will be able to choose from locations on the front and rear of the fuselage and the "winglets" at the end of the wings, according to the Airnation article.
Ryanair will retain its own harp logo on the tail.
The cheapest placement, on the inner and outer winglets, would cost €20,000 ($26,000) for a year.
Ancillary revenue from advertising will help to keep costs low for passengers, Ryanair said.
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“Cheap” and “discount” are the most searched travel terms, so it's little surprise that Ryanair is one of the 10 largest airlines worldwide in terms of passenger numbers. The carrier flew 79 million people last year.
The comparatively low price of the fuselage advertising -- "a fraction of the price of a newspaper advert," the airline trumpets -- should give small businesses, and perhaps even comparatively normal folk with some spare cash, the chance to emblazon their message on a craft carrying thousands of people around the world each year.
Could "John and Irene" newlywed announcements and ads for bargain teeth-whitening be coming to a fuselage near you?

Evie Liu grew up in Beijing and is currently a journalism student at University of Southern California. Evie loves traveling and storytelling. She plays Zheng -- the traditional Chinese instrument -- in her leisure time, and she speaks English, Mandarin and German.

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