EADS = Airbus

EADS to Adopt Airbus Name to Reflect Aircraft Unit's Role

Adopting its most recognizable brand for the entire group ends a decade-long attempt to create a balance between Airbus and other operations, most recently with last year's attempted merger with BAE Systems Plc that failed amid government opposition.

European Aeronautic, Defence & Space Co. will adopt the Airbus name for the entire group to reflect the dominance of commercial aircraft and plans to combine defense and space operations to help weather shrinking demand.

EADS Adopts Airbus Name as Commercial Air Dominates

July 31 (Bloomberg) -- Bloomberg News' Robert Wall reports on the reasons behind EADS adopting the Airbus name for its combined operations. He speaks on Bloomberg Television's "The Pulse."
EADS, which also reported earnings today that beat analyst estimates, said it will reorganize into three divisions, including civil aircraft, helicopters and defense and space. EADS rose as much as 3.3 percent to 45.75 euros, the most since it was formed and began trading in 2000.