Thai airline's sexy calendar too hot for the government
Maxim models strip down for the Nok Air month tracker. No stranger to controversy, the CEO explains why it's not at all sexist
Too sexy? Nok Air's chief executive says most of the airline's customers love the calendar.
Thai low-cost carrier Nok Air has released a sexy calendar featuring models from Maxim magazine.
But not everyone in Thailand is comfortable seeing the female form displayed in such a fashion.
According to Thai media, the Ministry of Culture's Permanent Secretary, Prisana Pongtatpitakkul, says the calendar demonstrates that some businesses refuse to stop using women's bodies as a marketing tool.
"They lack the sense of social and cultural responsibility and ignore social and cultural repercussions -- particularly female dignity," she was quoted by The Nation.
The calendar, issued as part of an online promotion, features models in different outfits posing around Nok Air planes, including a shot with 12 women in yellow bikinis -- the airline's signature color.
“The airline business has always been seen as sexy," says Nok Air chief executive Patee Sarasin. Nok Air chief executive Patee Sarasin says the government's response to the calendar is unfortunate, but expected.
“Understanding the [Culture] Ministry, their reaction isn’t really a surprise, however, given what the public is exposed to on a daily basis, we believe that we have not crossed the line,” he tells CNN Travel.
“The airline business has always been seen as sexy globally, that is why our planes -- we believe they are well designed -- appropriately become the background of these models.”
But not everyone in Thailand is comfortable seeing the female form displayed in such a fashion.
According to Thai media, the Ministry of Culture's Permanent Secretary, Prisana Pongtatpitakkul, says the calendar demonstrates that some businesses refuse to stop using women's bodies as a marketing tool.
"They lack the sense of social and cultural responsibility and ignore social and cultural repercussions -- particularly female dignity," she was quoted by The Nation.
The calendar, issued as part of an online promotion, features models in different outfits posing around Nok Air planes, including a shot with 12 women in yellow bikinis -- the airline's signature color.
“The airline business has always been seen as sexy," says Nok Air chief executive Patee Sarasin. Nok Air chief executive Patee Sarasin says the government's response to the calendar is unfortunate, but expected.
“Understanding the [Culture] Ministry, their reaction isn’t really a surprise, however, given what the public is exposed to on a daily basis, we believe that we have not crossed the line,” he tells CNN Travel.
“The airline business has always been seen as sexy globally, that is why our planes -- we believe they are well designed -- appropriately become the background of these models.”
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