Bell Embraces Virtual Reality to Design Helicopters
Bell turned heads when it revealed its FCX-001 concept helicopter
mockup at the 2017 Heli Expo show. Now, more than three years later, two Bell
insiders revealed not only how the company used augmented and virtual reality
(VR and AR) to create that concept, but how the company is using these
technologies today, along with staple technologies of computer gaming, to slash
prototyping times for new products including the Nexus eVTOL urban air taxi
model.
Speaking on a Helicopter Association International webinar titled
"Using virtual reality to design the future of flight," Bell's Levi Bilbrey and
Cameron Ayres pointed out the many advantages these technologies bring to the
table. Bilbrey, manager of creative services, said the road to a new aircraft
begins with the traditional sketch making, albeit now done more rapidly thanks
to modern animation tools. That technology facilitates faster transition into
the "3D space," once the exclusive purview of engineering programs such as Catia
or SolidWorks.
The big jump in productivity comes, Bilbrey explained, when those
early 3D designs are run through the human factors gauntlet using virtual
reality. This allows the fine-tuning of designs from human feedback in
real-time, for instance, adjusting cockpit dimensions for sightlines or
crashworthiness factors such as head impact criteria. Wearing a VR device and
camera, a pilot can communicate directly with a designer armed with an
electronic sketch tool.
"We' re able to jump right into a physical space and look around and
actually move these elements around the person in real-time which that's been
that big leap forward," said Bilbrey. "[In the past] this was stuff you couldn't
tell until you built a physical model to sit in of cardboard, foam, or plywood
to really get that 3D awareness. Here [with virtual reality] we're able to do
that really rapidly and then advance the design."
The technology also drives greater collaboration and synergies
between the engineering and design sides of the company, he said. "It's no
longer prioritizing one over the other," form versus function. Rather than the
traditional analytic engineering left brain versus the creative, design right
brain, Bilbrey credits the technology, deployed across cross-functional groups,
as creating a "holistic brain" inside the company, where engineers are more
aesthetically aware and designers embrace more engineering sensibilities and
where issues of contention led to discussions that were more Socratic in nature
as opposed to "a game of ping-pong" that led to unsatisfying
solutions.
While the main advantage of using VR to design a new product is
unquestionably overall program speed, it also allows real-time feedback from
both pilot and passenger focus groups that can quickly be incorporated into the
design, Bilbrey said, producing an end result that is not just visually
compelling, but more intuitive and user-friendly, such as simplified avionics
displays. The technology makes customer collaboration more immediate and
compelling, unlike what he called "death by PowerPoint," which had been the
hallmark of customer focus groups in the past. The collaboration required for
this result works not unlike popular video game engines, Bilbrey
said.
"I don't know that 15 years ago a game designer would have made sense
to hire at Bell, but I can speak from firsthand experience that having a
background in game design and serious games [is helpful]," said Ayres, an
innovation engineering specialist. "Rapid iterative development is something we
need to have moving forward." However, Ayres added that the process of
incorporating game design technology into virtual reality tools was "not
easy."
Bilbrey said that using the technology is a "significant shift" for
Bell that diverges from the traditional route of OEM engineering, but that it is
gaining in popularity throughout the company. In fact, he and Ayres formed an
internal interactive council at Bell to promote best practices and share
information and lessons learned with other teams in the company. The council
doesn't just cross-share information, but in some cases stands up other small
project teams at Bell. It also works with third parties outside the U.S.
manufacturer.
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