Virgin safety video - check it out

Virgin America Turns Pre-Flight Safety Videos into EntertainmentAs more brands get into the entertainment business by producing their own films, TV shows and web series, Virgin America is showing that even the mundane safety video some airlines show on their planes can be fun to watch.

Virgin Produced, Richard Branson's entertainment arm, turned to "G.I. Joe: Retaliation" and "Step It Up" franchise director Jon Chu to produce a short, entitled "VX Safety Dance," that stars dancers, singers and choreographers from "American Idol" and "So You Think You Can Dance."

The dance moves were choreographed by Jamal Sims and Christopher Scott.

The short is being touted by the airline as the first domestic safety video set entirely to music and performed in dance.

Sjekkvideo her: http://tinyurl.com/m7j6s6c

Virgin America Safety Video Trailer #VXsafetydance

In addition to airing the video on its flights in November, Virgin America has also released it on Google Play, YouTube and on digital billboards across Times Square including the American Eagle billboard.