Airbus Teams with Aston Martin on Special-edition ACH130
- January 3, 2020, 5:05 PM
Airbus Corporate
Helicopters (ACH) revealed its ACH130 Aston Martin Edition at an event held on
January 3 at Courchevel in the French alpine skiing region. The special edition
is the first result of a partnership between ACH and luxury car manufacturer Aston
Martin Lagonda (AML).
Design teams at both
companies have been working for more than a year to create the Aston Martin
Edition, which is available with four external schemes. The first aircraft,
which is being used as a demonstrator but is to be handed over to a customer in
the first quarter of 2020, is painted in a Sterling Green scheme, which fades
into Jet Black on the undersides. The intakes are in Skyfall Silver. Other
schemes are also based on the Aston Martin car palette, based around Xenon
Grey, Arizona, and Ultramarine Black.
The interior offers a
higher level of comfort than the traditional ACH130, which can seat up to
seven including the pilot. The cabin is trimmed in Pure Black ultra-suede, with
leather trims again drawn from the Aston Martin car range, colors comprising
Oxford Tan, Pure Black, Cormorant, and Ivory. The rear of the front seats
features the brogue detailing found in the DB11 car, and Aston Martin’s wings
signature is embossed in some of the leather elements.
The two companies came
together as they “share common values,” according to Frédéric Lemos, head
of ACH, while AML’s v-p and chief creative officer, Marek Reichman, described
the partnership as “two unbelievable brands creating a fantastic project.”
Speaking at a pre-launch
media event in December at London Heliport, Lemos characterized the project as,
“how to put what makes Aston Martin so special into a helicopter,” before going
on to note that the companies had a similar customer profile when it came to
single-engine, single-pilot helicopters.
“The ACH130 Aston Martin
Edition is optimally positioned in the market for hands-on owners who draw
satisfaction from personally piloting their aircraft, and it generates strong
brand loyalty,” said Lemos. “In the same way, Aston Martin’s products are cars
for drivers who relish being at the wheel and they inspire a comparable
attachment to the brand. So they are the perfect partner for us in developing
this superb new ACH130 Aston Martin Edition.”
For Aston Martin, the
project represents another avenue to explore. “We have our own set of
automotive design principles but in recent years we have been learning how to
apply our principles to other areas of design, such as architecture,
motorcycles, and now helicopters,” remarked Reichman. “This first application
of our design practices to a helicopter posed a number of interesting
challenges but we have enjoyed working through them.”
ACH130s destined to
receive the Aston Martin Edition styling are built on the regular H130 line at
Marignane in France and are then delivered to Airbus Helicopters UK at
Kidlington (London-Oxford Airport), where they are completed with the
customer-specified paint scheme and interior. They also receive a special
plaque on the instrument panel before handover. No price details have been
revealed, although the basic H130 has a list price of €2.8 million.
ACH and AML have signed a
three-year partnership deal, but it is likely to be extended. For AML’s part,
Reichman commented, “We don’t enter into partnerships lightly,” while Lemos
added that, “We’d like to extend further… we only form long-term
partnerships.” For now, the partnership is focusing on the ACH130 as it best
fits the customer profile, but both parties agreed that the learning process
that is being experienced with the ACH130 could lead to more programs.
ACH already has a
long-term partnership with German carmaker Mercedes-Benz concerning
special-edition ACH145s, but Lemos sees no conflict with AML tie-up due to
differing customer profiles. Speaking to AIN, he explained that the
ACH145 was operated almost entirely by private and corporate owners who did not
fly the helicopters themselves, in much the same way as they would usually
employ a driver for their Mercedes automobiles.
Ingen kommentarer:
Legg inn en kommentar
Merk: Bare medlemmer av denne bloggen kan legge inn en kommentar.