British Airways trials digital queuing technology for check-i
British Airways will
be trialling new intelligent queuing technology from Qmatic, that will
enable customers to virtually queue at check-in by pre-booking their slot
time in advance of arriving at the airport.
The technology,
which is optional for customers, will be trialled by British Airways for
three months on selected flights departing from Heathrow Terminal 5.
Customers will be sent an email before travel inviting them to book their
personal check-in time.
When it is time for
a customer to check in, the Qmatic system will notify them that it is their
turn, allowing them to then simply go to the dedicated desk and the
airline’s customer service team will be able to assist. Customers who have
not booked a check-in slot through Qmatic, can proceed as normal, or have
the option to join a virtual queue when they arrive at the airport by
scanning a QR code.
British Airways will
be the first airline to trial Qmatic, which is currently used extensively
in the public sector, retail, healthcare and financial organisations around
the world, including BP Service Stations, the Tate Modern and the Post
Office in the UK, to help manage the flow of customers.
Declan Pollard,
British Airways’ Head of Heathrow Customer Experience, said “In this new
Covid-19 era we know that customers have been travelling less frequently
than they normally would, and in most cases not at all. We understand many
people will feel unfamiliar with the airport journey, so we are committed
to exploring how technology can simplify that experience for them.
This technology
means that our customers can plan their departure knowing that they have a
personalised check-in time. We think this technology, coupled with digital
travel apps, will help efficiently manage the flow of customers in the
airport at any one time and give our customers reassurance.”
Mark Brackley,
Managing Director of Jade Solutions, the exclusive supplier of Qmatic in
the UK, added “The intelligent queuing solution will provide British
Airways’ customers with the ability to add themselves to a virtual queue
and see their position change in real-time, all from their phone. We are
excited to be working with British Airways to trial this technology.”
Elsewhere, British
Airways is also trialling digital travel apps to ensure customers meet the
entry requirements for their destination before arriving at the airport.
The airline’s customers can currently use VeriFLY on all flights to the US,
Canada and France as well as on all inbound flights and the airline has
been assisting in the development of IATA’s travel pass.
British Airways’
customers also travelling to Cyprus, Germany, Greece, Italy, Spain and
Portugal, can now also upload their negative Covid-19 test result and other
documentation directly into ba.com for verification before travel.
British Airways will
continue to explore how it integrates other technologies, such as VeriFLY,
into its systems to further streamline the customer experience.
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