Budget Airlines Shop the World for Cheaper
Pilots
Ryanair and Norwegian Air Shuttle are turning to the
cockpit for ways to trim costs
Travelers have demonstrated a willingness
to sacrifice comfort and convenience for cheap airfares. Now this low-cost ethos
is extending into the cockpit, with budget airlines chasing the lowest pay and
most relaxed work rules for pilots.
Discount carriers in Europe are using
creative hiring arrangements to slash labor costs. Some of these practices, such
as hiring pilots through outside employment agencies, are fairly common in the
industry. But the cost-cutting envelope has been pushed furthest by Norwegian
Air Shuttle and Ireland's Ryanair, among others, with measures designed to dodge
labor regulations and taxes in countries where their pilots are
based.
More than half of pilots working at Norwegian, Ryanair, and four
other smaller European discount carriers have been hired under "atypical"
arrangements, according to a study released Thursday by researchers at Ghent
University in Belgium. The airlines cited in the report use labor practices that
are markedly different than those of traditional airlines, as might be expected.
But they also stand apart from rival discounters in Europe such as EasyJet and
Germanwings, which hire most pilots under traditional contracts. The findings
are based on a survey of more than 6,600 European airline pilots.
Ryanair
is known to operate one of the most unusual hiring schemes. It refers many of
its new hires to a company called Brookfield Aviation International, which
according to its corporate registration is based in the British town of Epsom,
within a building that houses a storefront cafe and betting parlor. Brookfield
sends the pilots to accountants who set up small companies and then appoint
groups of pilots as directors. These companies then "enter into a contract with
[Brookfield] whereby the service company would provide the services of the
pilot" and Brookfield "would, in turn, provide these services to Ryanair,"
according to a 2013 British court ruling in favor of a pilot based in Belgium
who successfully challenged part of the arrangement. Ryanair, the court found,
avoided responsibility for "taxation or pay-related social insurance
contributions" on behalf of pilots hired under the arrangement.
The building housing Brookfield Aviation in Epsom, Surrey,
U.K.
Photographer: Tom Hall/Bloomberg
Ryanair spokesman
Robin Kiely says the company doesn't comment on contractual arrangements yet it
uses "a mix of direct employee and contractor pilots in exactly the same way as
many other airlines do." Brookfield didn't respond to phone and e-mail
messages.
Ryanair also has drawn criticism for employing pilots under
Irish contracts even when they are based in countries that have higher taxes and
tougher labor rules. A French court last year ordered Ryanair to pay some 9
million euros ($10.2 million) in fines and back social charges for
Marseille-based crew members hired on Irish contracts. Ryanair says it plans to
appeal. The use of Irish contracts is facing court challenges from labor unions
in Denmark and from Belgium's air transport association, which contends the
practice gives Ryanair an unfair advantage over local
competitors.
Norwegian Air Shuttle, a low-cost airline based in suburban
Oslo, also has some unusual hiring practices. It has formed a long-haul
subsidiary, Norwegian Air International, that hires pilots and flight attendants
through an employment agency based in Singapore and then bases the pilots in
Bangkok. Norwegian Air is opening another long-haul pilot base at London's
Gatwick Airport. The airline began its long-haul flying two years ago with new
Boeing 787s and has been granted an exemption from Norwegian officials.
The
Norwegian business model has drawn heated objections from European pilots and
the largest U.S. pilots union, the Air Line Pilots Association, which argues
that Norwegian is "Walmarting" the airline industry in its effort to "scour the
globe for low labor standards and lax rules and regulations." These hiring
schemes don't always depress wages. In most cases, pilots receive the same
hourly pay but see lower total compensation in pension and other benefits.
Regulators, meanwhile, face complex questions about labor conditions, tax
avoidance, and safety oversight.
In the Norwegian example, for instance,
its long-haul operation is based in Dublin but does not fly planes to Dublin
Airport. Norwegian says it chose Ireland because Norway is not a member of the
European Union. The airline claims an operating certificate in an EU nation is
necessary to have regulatory approval to open new routes to Asia, South America,
and Africa. As with many other companies, part of the appeal is undoubtedly
Ireland's low corporate taxes.
"If allowed to continue, the Norwegian
business model will force other airlines in Europe and the U.S. to adapt," says
Martin Lindgren, president of the Swedish Airline Pilots Association, which has
members who fly for Norwegian Air. "The cost-driven approach by Norwegian will
cause harm to the working conditions for all airline employees in Europe and the
U.S."
"They are importing working conditions from Southeast Asia to Europe
and the U.S."
Controversial or not, the Ryanair and Norwegian staffing
arrangements seem to give the carriers a competitive boost. In a presentation to
investors in November, Ryanair said its unit labor cost was only 6 euros per
available seat-mile, compared with 19 euros at U.S.-based discounter Spirit
Airlines and 35 euros at Southwest Airlines.
Norwegian's fares to Europe are
typically hundreds of dollars lower than rival carriers, although the company
tends to credit the 787's fuel efficiency as the foundation of its ability to
fly such long distances and still offer cheap tickets. A round-trip flight on
Norwegian from Los Angeles to Copenhagen, for example, sold for $561 in
April.
Of course, the company's labor costs on the long-haul operation also
play an important factor in those fares; it isn't clear that Norwegian's
low-fare model could work if its 787 crews were compensated the same as
employees at rivals such as SAS Scandinavian, Air France-KLM, and Lufthansa.
"You can't jeopardize your business model," Norwegian Chief Executive Bjørn Kjos
told Bloomberg Businessweek last year. "You have to take a
stand."
Norwegian Air spokesman Lasse Sandaker-Nielsen says that pilot
salaries are set by the global market: "It doesn't matter where you are based."
The company has gone to Singapore and other major urban centers to hire crews
because of the large population centers in that region, he says, with Nordic
countries unable to supply enough workers.
Norwegian Air tends to see
criticism of its business model as part of a campaign to keep current fares high
on trans-Atlantic routes. "The only thing they're afraid of is competition,"
Sandaker-Nielsen says of rival airlines and the unions. But these employment
changes are slowly beginning to generate discussion outside of organized labor,
too. Norwegian government officials are studying the airline's long-haul
business model, and the U.S. Department of Transportation heard from fierce
opponents to the airline's request for permission to fly to the U.S. (Norwegian
Air International's current flights to California, Florida, and New York City
are covered by the Norwegian Air Shuttle operating rights.)
The Ghent
University study on "atypical" employment arrangements is being presented in
Paris this week at a conference of the European Cockpit Association, which
represents 38,000 pilots in 37 EU member states. For months, the group has been
working to call public attention to what it calls "market-distorting business
practices" in aviation, specifically calling out Norwegian Air and
Ryanair.
In December, meanwhile, the pilots group called for tighter
regulation from the European Union to prevent "fake self-employment and social
dumping practices" by carriers seeking to lower their operating costs. "They are
importing working conditions from Southeast Asia to Europe and the U.S.," says
Lindgren of the Swedish Airline Pilots Association. "The salaries are lower, the
work hours are longer, the pilots' rights to unionize are infringed, and they
lack the same social security as pilots in other European and U.S.
airlines."
The use of contract pilots is far more widespread in Europe
than in the U.S., where large airlines have traditionally hired the
lowest-bidding regional carrier to fly their shorter routes. Allegiant Travel,
an ultralow-cost carrier based in Las Vegas, considered whether it could use
contract pilots as part of its business model but concluded that the hurdles
posed by organized labor and regulatory rules would be too high, according to
Andrew Levy, a former Allegiant president. "It's just one of these things that
pilots go ballistic about," he says. "In their view, you're outsourcing your
flying and over time you're outsourcing all of your flying."
The creative
approaches to hiring pilots come as some rapidly expanding airlines in China and
the Middle East are paying enormous salaries to attract qualified expats to fly
for them. Beijing Capital Airlines is paying more than $24,000 per month to
captains who can fly Airbus narrowbody planes and are willing to move to China,
Aviation Week reported this week.
Bill McGee, the author of Attention All
Passengers, a 2012 book that explored cost-cutting by U.S. airlines, believes
some carriers have begun to "comparison shop for nations with favorable
oversight rules" as part of their low-cost business models. That shopping makes
it fair to ask whether "a race to the bottom," on labor costs, as McGee puts it,
will ultimately benefit passengers, even if the business model innovations yield
cheap fares.
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